All great businesses are born at the intersection of personal need, passion, and market fit.

{the "why" from our founder}

It's Personal

...And like many things personal, it all started with a glass of wine.

One balmy evening last year: a glass of wine in hand, lightly dipping into work on my cell, my husband sitting next to me doing the same, LOUIS was conceived. Here's how it began.

Meg B: I want to divorce this wine. I'm tired of waking up at 4:30 am, I'm tired of the sugar and the inflammation! And, although I love this wine it's just not treating me very well. I want something that works with the transitions but doesn't impair me. I think I might want cannabis...

Husband: You know it's legal now, right? Why don't you go to a dispensary and see what they have? 

MB: Oh, WHUT!? That's not happening. Do we even have one of those here?  And... besides... yuck... a dispensary? Aging hippies and twenty-somethings with epic beards and man buns. Basically a hipster frat house in a head shop with a medical clinic attached. I'm a mom!  ...mom meets man bun ... What would I even ask for?  

H: I think you need to ask them that.

MB: I don't think they even make.. grow... whatever... that anymore. Remember that joint I got for my birthday.  The WORST too high - too impaired. 

H: I think you need to understand which strain you want and how much THC vs CBD...

MB:  HOLD up! I'm just going to stop you there. I seriously do not have time to become an expert in one other thing. I'm an expert in everyone's health care, our finances, our kid's school... on top of my career expertise.  I'm even a coffee expert now. I just want someone, I trust, to come over and for me to say 'I want this', and for them to say 'ok this is what you want," and then to hand me something. Like when I buy wine or a moisturizer. 

Founder  Megan Boynton with her husband and son.

Photo credit : Sasha Gulish 

I looked out across the valley at hundreds of decks and realized there is an ocean of ladies out there who were likely feeling the same as I was. I looked at my phone and refreshed the revenue report I was monitoring, answered a text from a rep and the idea sparked. 

Over the past year, I actually did become an expert,  I built my network, learned the plant - and found that this product is a health and wellness product, learned the law, found the right partners and found out that -  to the person - every woman I ask about cannabis, is canna-curious, wants help with: sleep, healthy normal anxiety, chronic pain, and homeostasis... AND, all had the same barriers I did. I already had my 10,000 hours in direct sales so I founded LOUIS.

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It's Passion

Not long ago  I had the following conversation with an exceptional woman who had found herself at that especially fraught time between graduation and the first REAL JOB.  We had gotten together to talk about how to create balance (whatever that means).

We were sitting in a NYC park on a spring day.

Exceptional Woman: Meg, I think you are awesome, but, respectfully I don't want to be you. I watch you and my mom work so hard and I don't want to work 60 hours a week and always have to choose between my kids and my career and saving the world. I want it all. I want to have my music, kids, money, community activism. All of it. If I take the internship will I still have time to save the world? If I save the world what about kids and money?  Just tell me should I take the internship? 

Meg B: Sure! But I want you to consider two things.

First thing; I want you to know that for every dollar you make the company didn't pay you twenty cents because you're a woman. I like to think of that twenty cents as an investment I am making in that experience. 

If you are building a network, augmenting your education, or getting an opportunity from that experience that is equal to the value of that investment then the answer is YES take the internship. At $50,000 salary that investment after a year would be about $10,000. that's a lot of money. 

EW: Right... But if I do music am I going to wake up at 30 and realize my life has passed me by. 

MB: Which brings me to point two. At 23 most people enter their adulting life and are looking at about 47 years of some major adulting. During that 47 years you are building a family, taking care of your parents, contributing, earning, and if you're a really good multi-tasker and slightly "selfish" you are also filling you. Time progresses regardless of your will. So that 47 years is happening no matter what.  And, as a woman, there are certain aspects of that time that are finite milestones. Having kids for one.  So, let's do some math. Let's say you get an average of 8 hours of sleep a night...[I take out my calculator and do the math]

That means your total waking hours - the time you get to do all this adulting stuff- is two hundred and seventy-four thousand hours.  Sounds like a lot right? 

But, what if I told you that I'm giving you $274,000 today, to spend as you please, but that's all you're going to get until you're 70! You'd really think about how you spent each one of those dollars right? 

Time is currency we convert it into dollars so it is tradable but really what you are getting paid for is your time - time & brain or time & body - it's almost that simple.

It strikes me that we ladies are at best generous with our time: we volunteer, we make food for sick friends, we think nothing of driving out of our way to pick up someone else's stuff if asked, we will spend an extra hour after work listening to a colleague's woes. At worst others steal our time: long emails riddled with typos, endless meetings that meander, the time bandit boss, the peer who is always WFH and never available, the person driving 40 in the fast lane, the boyfriend who won't commit or break up. 

Listen, I prefer not to bother with "balance"- that's not a thing - at least not a thing that is achievable - I take more of an economist's view of things. Time is your most valuable asset: protect it, maximize it, trade it at its highest value because it is a finite resource.  Every hour you spend not doing YOU is a wasted hour - take out a dollar and light it on fire. Or actually take out $1.20! 

EW: [Laughs, and looks a little pale] 

MB: See that bar across the street. I took bartending shifts for my roommate there when I was your age. It was the only "job" that was available to me at that time that was a true meritocracy.  

Even before I stumbled into a direct sales business as an executive, Brownie Wise was a hero of mine. She saw the power of getting a product out of a destination location and into a home, demonstration, and being a trusted source. Probably most importantly she saw a work-force that hadn't been considered. Today we call it gigging, and using someone's house as your venue to demonstrate a product would be squarely in the sharing economy. She never officially was recognized for this contribution but in my humble opinion, she unwittingly created a trillion-dollar global industry of direct sales. 

The only other example I have of a true meritocracy in this day & age is direct sales. I watch the women that do direct sales and they get what they put in. Some of them do it as a hobby or side hustle to augment their income -  pay for a class or buy a fancy car. But some have paychecks that are comparable to my executive salary and they get to go to back-to-school-night and recitals. They don't worry about a nanny at home with a sick kid. They also go on vacation and give back with their time or money or both. They have their creative outlets, many are musicians or writers or painters. All of these things I have forgone in corporate life. They actually do have it all

At this point in my "adulting" life, I have about 120,000 hours left.

I'm determined to use it in service of women creating empowered, supported, authentic opportunities.  

So she can have it all! 

 (or at least get real close.)