All great business are born a the intersection of personal need, passion and market fit. 

In Case You Haven't Heard 

The California cannabis market continues to grow.

It is projected to grow 300% over 5 years

Nationally, we see similar robust growth. This growth is due to emerging markets, and fast-growing market segments, like women.

Underserved Market

The current marketplace is underserving women.

46% of cannabis users are female yet only 31% of cannabis purchasers are female. 

Females are the fastest-growing segment.

The highly personalized nature of direct selling is the best channel to meet the needs of the female, canna-curious customer with education, an elevated, edited assortment, and discrete purchasing.

Why LOUIS, Why Now? 

And Women Purchase In A Different Way

Direct Sales Understands this.


  • Women 25+ | Boomers, Gen X, Gen Y

  • 115m adult women

  • Preferences: micro-dosing, edibles, concentrate, health & wellness

  • Near term market: CA

  • Long term: markets IL, MI, ME, MA, DC, MA

Growing, large addressable markets