All great business are born a the intersection of personal need, passion and market fit.
In Case You Haven't Heard
The California cannabis market continues to grow.
It is projected to grow 300% over 5 years
Nationally, we see similar robust growth. This growth is due to emerging markets, and fast-growing market segments, like women.
Underserved Market
The current marketplace is underserving women.
46% of cannabis users are female yet only 31% of cannabis purchasers are female.
Females are the fastest-growing segment.
The highly personalized nature of direct selling is the best channel to meet the needs of the female, canna-curious customer with education, an elevated, edited assortment, and discrete purchasing.
Why LOUIS, Why Now?
And Women Purchase In A Different Way
Direct Sales Understands this.
Target
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Women 25+ | Boomers, Gen X, Gen Y
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115m adult women
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Preferences: micro-dosing, edibles, concentrate, health & wellness
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Near term market: CA
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Long term: markets IL, MI, ME, MA, DC, MA